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The decision that shapes everything else is mainland versus free zone, and it's worth getting right before you spend a single dirham on a consultant. A mainland company, licensed through Dubai's Department of Economy and Tourism (DED), can trade anywhere in the UAE without restriction and bid for government contracts. A free zone company is cheaper to set up and run but is, strictly speaking, confined to operating within its zone and internationally unless it obtains a separate arrangement to sell into the mainland market. If your customers are in Dubai and the wider Emirates — retail, F&B, contracting, most professional services — mainland usually wins despite the higher cost. If you're running a trading, consultancy, or media business that deals with clients outside the UAE, a free zone like DMCC in JLT, IFZA, or Meydan Free Zone will save you real money with no practical downside.
Free zone packages are the headline-grabbers because they're quoted as a single number: IFZA runs from around AED 12,750 for a flexi-desk package with one or two visa allocations, Meydan Free Zone sits close to AED 13,500, and DMCC, which carries more weight with banks and clients because of its Jumeirah Lakes Towers base and long track record, starts nearer AED 25,000-50,000 depending on activity and office type. These figures usually include the licence, one shared desk, and a limited visa quota — they do not include the visa costs themselves.
Mainland is a different shape of cost. The DED licence fee for a straightforward professional or commercial activity typically runs AED 12,000-20,000, but mainland also requires an Ejari-registered tenancy — you cannot get a mainland licence against a flexi-desk. A modest office in Al Quoz or Deira might cost AED 25,000-40,000 a year in rent; a serviced office in Business Bay with a proper reception address, which matters if you're pitching to corporate clients, runs AED 35,000-60,000. Add DEWA connection (a security deposit of around AED 2,000 for business premises plus connection charges) and the first-year outlay for a small mainland trading company with two visas commonly lands between AED 45,000 and AED 80,000, against AED 20,000-30,000 for an equivalent free zone setup with one visa. That gap is the real price of unrestricted mainland trading rights.

Trade name reservation is quick — same day to one working day, done online through the DED portal or a free zone's own system. Initial approval, which confirms the activity is permitted and there's no objection to proceeding, typically takes one to three working days. From there the paths diverge. Free zones bundle the Memorandum of Association, lease agreement, and licence issuance into a package that can complete in three to seven working days once documents are submitted. Mainland is slower because the Ejari tenancy has to be registered before DED will issue the trade licence, and that tenancy registration alone can take several days if the landlord's side is disorganised. A realistic mainland timeline from trade name reservation to licence in hand is seven to twelve working days for a simple service business, longer for activities needing external approvals — food businesses need Dubai Municipality sign-off, healthcare needs DHA, education needs KHDA, and each of those adds one to four weeks.
Visa processing runs in parallel once the licence exists: entry permit, status change or stamping, medical test, Emirates ID application, and visa stamping. Budget AED 3,500-6,000 per visa all-in and three to four weeks from application to stamped passport, assuming the applicant is already inside the UAE for the medical test stage.

Location isn't just about rent. DIFC operates under its own common law framework with English-language courts, which matters if you're in financial services, asset management, or anything where investors expect common law contract enforcement rather than UAE civil law — but DIFC licensing costs considerably more than DMCC or JLT alternatives and is really only worth it for regulated financial activity. Dubai Media City and Dubai Internet City carry credibility with banks and clients in media and tech that a generic free zone in a neighbouring emirate doesn't, even though the cheaper option might look identical on paper. Al Quoz remains the default for anyone needing warehousing or workshop space alongside an office, because industrial-zoned units there are far cheaper per square foot than Business Bay or JLT. If your activity is real estate brokerage, the trade licence from DED is only step one — you also need RERA registration and the individual broker card, without which you cannot legally close a transaction in Dubai regardless of what your licence says.
Founders consistently underestimate this stage. Getting the trade licence is now fast and largely digital; getting a corporate bank account is not. Emirates NBD, Mashreq, ADCB and RAKBANK all run their own compliance review on top of standard KYC, and a free zone company with no physical UAE presence, no local clients, and an offshore-heavy ownership structure will face real scrutiny — expect four to eight weeks, sometimes longer, and be ready to produce a business plan, proof of source of funds, and evidence of genuine operating substance. Activities in crypto, forex, or general trading with Iran, Syria or other sanctioned-adjacent markets face the highest rejection rates. A mainland company with an Ejari office and UAE-resident visa holders on the payroll clears this stage noticeably faster because it looks less like a shell.

The most common failure isn't the setup — it's what happens six months later. Free zone companies that quietly start invoicing mainland UAE clients directly, assuming nobody checks, run into trouble when a client's finance department asks for a mainland-compliant tax invoice or when DED conducts a spot check; the fix is either a dual licence arrangement or working through a mainland distributor, and retrofitting this after the fact costs more than doing it correctly from day one. Renewal is the other trap: trade licence renewal fees mirror the original setup cost almost exactly, office rent renews annually regardless of whether you used the space, and a lapsed Ejari or DEWA account can suspend your licence renewal until resolved, sometimes with a backdated fine.
Since June 2023, UAE corporate tax applies at 9% on profits above AED 375,000, and free zone companies only keep their 0% rate on qualifying income if they meet the Qualifying Free Zone Person conditions — adequate substance, audited accounts, and income that falls within approved categories. Get this wrong and the exemption is lost retroactively, not just going forward, so it's worth getting proper tax advice before assuming the free zone rate applies to you by default.
Formation consultants are everywhere in Dubai and the quality varies enormously. Ask any agent quoting you a package price whether the figure includes Ejari, DEWA connection, and visa costs, or just the bare licence — a fair quote itemises these separately. Ask what happens if the bank rejects your account application, since a competent agent has a fallback bank in mind rather than a shrug. And ask directly whether your intended activity needs an external authority approval beyond DED or the free zone — if they don't immediately know the answer for your specific activity, they haven't done this enough times to be trusted with it.
The kitchen promises a traditional taste of Greece, with a focus on fresh, loca...
Since 2011, Humberto Leon and Carol Lim have been creative directors of KENZO. ...