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How many calls does your local business receive from prospective customers on a typical day? While you can expect some fluctuation in calls, consistently low call volume is a need for concern. If few or no prospective Customers call your local business, you'll struggle to sell your products or services. By making a few adjustments to your marketing strategy, though, you can keep your local business's phone ringing off the hook.
Make sure the phone number with which you advertise your local business has a local area code. It's not uncommon for local businesses to use a Voice over Internet Protocol (VoIP) service rather than a traditional landline phone. You should check to make sure the service offers at least one area code within your business's location.
A properly designed website can attract more calls to your local business. According to a BrightLocal survey, over nine in 10 consumers use the internet to search for local businesses. Maybe a prospective customer wants to know if your local business sells a specific product, or perhaps he or she wants to know your local business's address. Regardless, displaying a phone number on your website allows prospective customers to easily contact your local business.
Google offers several highly effective ad formats for local businesses, one of which is local search ads. Available to purchase through Google Ads, local search ads allow you to project your Google My Business listing at the top of the search results for relevant local searches. calls because of their click-to-call functionality when viewed on a mobile device. If a mobile user wants to call your local business, he or she can click the phone icon in the local search ad.