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One small, yet powerful truth that many small businesses are participating in the online discussion about their business or not, social media users are likely discussing them on some level.
The time in which a business could choose to opt-out of creating an online presence has passed. Even brick and mortar businesses have discovered that it is imperative to not only develop an online presence but actively participate in online activity that helps to shape the image and the message presented by the company.
It is immensely important for small businesses to engage their customer base online, and one of the most non-invasive tools through which to practice this is social media. Another important thing is to hire social media manager for your business. In this guide we are going to talk about promoting your business in detail.
The first thing that you will need to do is take an honest assessment of your assets. Determine what you have to offer your target audience. While your target audience may be obvious to you, it is still important to determine exactly what you are prepared to offer them, and how it will be delivered.
When you become aware of all that you have to offer your primary target audience, you will be able to determine if you may be able to expand your audience by expanding your products and services, or at least adjusting how the services will be delivered.
It is important to understand that not all social media platforms are created equal, and not all platforms are designed to accomplish the same thing. Some social media sites are ideal for building your brand, and others will be perfect for converting sales. Spend the time necessary to find out how other businesses are using certain platforms, which will provide some insight into the best ways for you to maximize the leverage of each platform.
Additionally, don't attempt to use every platform; it can lead to straining your resources and failing to optimize the leverage of any of your options. You will definitely want to use at least one of the top five: Facebook, Twitter, Instagram, Pinterest, Youtube and LinkedIn.
You may be thinking that you cannot afford to spend money on a social media manager, and this may be true, depending on the revenue you are currently generating. However, over the long term, you can't afford not to use a social media manager, such as Hootsuite or Ping.fm. The revenue-generating potential associated with leveraging social media is quite impressive; however, managing campaigns on multiple social media channels can be an incredibly daunting task as not to mention the learning curve.