5 Modern Marketing Trends All Businesses Should Consider Using

Marketing Trends worth using

The world of marketing is a constantly changing landscape. What works one day may not work the rest, which makes keeping your fingers on the pulse of things as important as possible. It doesn't matter how big or how new your company is- use the wrong strategies and tactics, and your marketing will fail, and with it, the business.

Here are 5 strategies all marketers should have ready to roll at all times:

1. Instagram Stories

Instagram's focus on visual content has skyrocketed it into the same league as Twitter and Facebook as more and more people realize what their phones are capable of.

2. Augmented Reality

Augmented reality has been a part of the world for a long time now. Pokemon Go, for example, combines a video game with your local area to create a unique experience. That same approach can be applied in marketing. For example, you could create an app that simulates the impact of your product on the problem they're having. If you're running a company that helps renovate homes, you can try to simulate how their home would look with a deck or with a new coat of paint.

3. Reorient Towards Generation Z

A study in 2017 revealed that the focus has shifted for many companies, market-wise. Many consider it time to focus on marketing to Generation Z, a demographic that's only begun to enter the workforce, which means they're about to generate buying power. Changing how you deliver your message with them in mind can yield profits down the line.

4. Live Streaming

The on-demand culture has come full circle with the mainstream acceptance of live streaming. Sometimes, people don't want to simply enjoy media, they want to enjoy it as if they were there, in real-time. While this does not make scripted or pre-recorded media obsolete, it does represent a whole new world of connectivity that no marketer should ignore.

5. Continued Value of Influencer

Many proclaimed the end of influencer marketing, that it was a bubble just waiting to burst. That it is a Influencers with the right authority and reach remain a critical part of marketing campaigns around the world. No business, large or small, should ignore the value of people who speak to their target markets.