Content Marketing: Four Universal Rules for Business Blogging
Content marketing is a significant trend these days, and the majority of businesses are using it in one form or another. Most people think in terms of blogging when content writing is discussed, and that is the subject of this piece. However, many brands may not be following some Universal rules when writing blog posts, so there will be plenty of valuable information in the following article.
1. Make sure you have a content plan.
Before you write a single post on your business blog, You want to ensure you have a plan for content. The content you create doesn't have to be particularly complicated, and the whole team is aware of what is being worked on. You want to be especially careful that duplicate articles that are effectively the same aren't written, and some pre-planned content is likely to lead to higher quality posts created.
2. Ensure you have a schedule
Along with your content plan for the subjects you Cover, it's crucially important that you have a schedule for new content. Your audience needs to know how often they can expect new content from you, and you will see higher engagement levels on your content as a result. There are also some practical considerations to keep in mind here, as well. For example, if you have a lot of content, you want to spread it out. The good news here is most blogging programs, or content management systems allows for the scheduling of blog posts. Similar to social media, users will engage with posts better at some times rather than others, so that's a final consideration in the process.
3. Stay focused on your brand
As mentioned, it's crucial to have a content plan and to schedule your updates intelligently. However, it's also essential to ensure your blog posts are relevant to the nature of your business. As a general rule, you should be writing content that is related to your industry in some way. The articles that you create should be relevant enough for you to offer personal insight and opinions on the subject material. So, don't just write content for page views just because it's popular if it doesn't relate to your brand. Doing so will confuse your audience and potentially lead to a lack of trust. Remember also that you are looking to add value and stand out among your competition.
4. Don't just write about breaking news.
Of course, you may want to write about the latest news on your blog. it's certainly true that a lot of websites go along with that way of operating. However, it usually only works because of the sheer volume of content, and remember you are competing with a lot of other writers and websites when following this strategy. Therefore, you want to ensure some of your content is going to continue gaining page views over time; otherwise, you will be writing all the time.
The best type of content for this purpose are list-style articles on evergreen topics. What you are looking to do here is write content that doesn't age the same way breaking news items do. Most of these articles revolve around tips and how-to pieces, which are relevant to your brand and industry.