Hot Platforms for Social Media Marketing

Hot Platforms for SMM

Facebook, Twitter, and LinkedIn are now well-established platforms for social media marketing. There has been a move toward visual social media services such as Instagram, Snapchat, and YouTube in recent months, and businesses need to keep up with these trends.

Social media marketing is about making connections and engaging with people, and you have to know where your audience spends their time doing this.  Some have a strong appeal to specific audiences, and these are powerful tools for marketing if you have relevant products or services to offer.

The following are hot platforms for social media marketing.

1. Pinterest

With over 100 million users, Pinterest is a social media site all businesses should sign up for. The website allows you to create boards where you can display photographs, graphics, and other images, and it's perfect for showcasing products. Pinterest users share content they like or want to show to other users; this means your content can reach huge audiences quickly. Pinterest attracts more female than male users, and it's particularly good for sharing content related to arts and crafts, food, and fashion.

2. Ello

Ello is an online community for creative people to display, share and sell their work. This may not be an obvious platform for social media marketing, but it offers a unique opportunity to engage with artists, designers, and photographers. There are no advertisements on Ello and the parties. This makes it a safe environment for creative people. You must be careful not to breach the rules if you decide to use the site to promote your business.

3. Quora

With close to 2 million regular Lusers, Quora is another great website you can use for marketing. The site is a community for people to ask questions on any subject. Other members can offer answers, and there is a vote for the most helpful. Quora can be used to establish yourself as an expert and to find out what questions and concerns people have about your industry. If you're an active user, you can traffic to your company website.

4. Snapchat

Many people think Snapchat is a new thing, but it's been around since 2011. It was in 2014 that companies started to recognize its potential for marketing. The unique thing about Snapchat is that the pictures shared via the platform are temporary.