Why Regular Marketing Is the Secret to Freelance Success
Freelancers have to perform many different roles, but none of these are more important than marketing. Marketing is the one thing that freelancers need to do on a regular basis to bring in a steady supply of work. This blog looks at a few reasons why regular marketing is so important.
Whether you are a freelance writer, designer, illustrator, or any other type of freelance worker, you will have to carry out a variety of roles in your job. You are an accountant, customer services representative, and administrative assistant all rolled into one, and you have to do all of this on top of your actual job. However, there is one task that is more important than any other - marketing.
If you really want to enjoy success as a freelancer, you will need to spend a lot of time and effort on your marketing. It is not unknown for freelancers to spend half of their working day marketing their services. Those freelancers who constantly market their services are not wasting their time: They know that it is the key to success.
Freelancers are so busy that they do not have time to eat, and the next week they have no projects on the go and no money coming in. Many freelancers consider this to be an inevitable part of the job. However, it does not need to be this way. The problem for many freelance workers is that they only market during the famine stage of the cycle. When they have a lot of work on, they forget about the bad days and enjoy the feast. However, as soon as the work comes to an end, they are left wondering where the next project is going to come from.
It is for this reason that marketing should be a continuous process, whether you have lots of work or no work at all. By carrying out a small amount of marketing every day, or at least every week, you can better prepare yourself for the quieter times and avoid having to market like crazy when you find yourself with no work.
Many Forms of Marketing
There are so many ways that you can market your freelance services, and the method you choose is up to you. You may want to cold call potential clients to talk about your services pay for advertising on popular industry websites, start up a regular newspaper, or write guest posts in popular blogs. It does not matter how you go about your marketing: The key is that you market regularly.
At its heart, marketing is all about reaching a greater number of people. The more people know about your services, the more chance you have of finding new clients. If you are constantly contacting potential clients and making contact with new people or writing articles to publish online, then even when you experience quieter periods you know that the work will come because you are always marketing. It is only when you are not marketing your services that you should start to panic. If you do not market your services on a regular basis, the chances are that the next time you hit the 'famine' part of the cycle you will be waiting a lot longer before you start winning more projects again.
Every Freelancer Can Benefit from Marketing
Many freelancers get a good amount of business from referrals, and this is something that you too can look forward to overtime. However, even when you are in this situation, it does not hurt to carry on marketing your services. You do not have much control over referrals, but with marketing, you can carry out a set amount of marketing each day or week, knowing that this will lead to results.
So wherever you are in your freelance career, whether you are just starting out or you are a seasoned expert, don't forget the importance of regular marketing. It could make all the difference when it comes to finding the regular work that you need to keep the income coming in.