As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and quality. The collection covers all categories of garments and accessories with an all-inclusive selection of formal-informality.
Max Mara is dedicated to glamorous, chic women looking for practical elegance and functional. In terms of trademarks, Max Mara is known worldwide not only for the outstanding and timeless coats.
The signature detail that sets the line apart and symbolizes the idea of lightness and freedom, is a small butterfly printed or embroidered on the garments.
The collection is distributed in over 160 single-brand stores and leading department stores across the world.
The very first MaxMara collection was created in the 50s by Achille Maramotti. This collection, a camel coat and a geranium red suit, already reflected the ideals of future production: essential, precise, clean cuts and rigorous lines.
Today, the fashion brand is a model and reference point for Italian and international prèt-a-porter and ready to wear.
Max Mara is dedicated to glamorous, chic women looking for practical elegance and functional simplicity.
The MaxMara woman is modern and contemporary with a sophisticated and refined image. She has a look in line with the trends and suitable for the different occasion of modern life.
In terms of trademarks, Max Mara is known worldwide not only for the outstanding and timeless coats, but also for accessories and iconic bags together with casualwear and evening.
Introducing the trends behind the Max Mara Spring Summer 2020 collection.
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